Arc One is a Gen Z-focused earbuds brand built from the ground up. The goal was to create an identity and packaging system that felt natural to its audience rather than like a traditional tech brand trying to appear younger.

The visual direction combines a minimal layout with expressive illustrations that give the brand a more playful, contemporary feel. I worked on the visual identity, packaging across multiple SKUs, and motion extensions, building a consistent system that could adapt across products and formats.