Mercer is a motorcycle workshop specializing in sourcing OEM parts and restoring motorcycles. The identity needed to work across the workshop's day-to-day operations, from packaging and shipping to branded items used in the space.

I developed the visual identity and extended it across merchandise, shipping boxes, and packaging for individual parts. I also explored a small-batch beer concept for the workshop, including branded beer packaging and a custom-branded fridge, extending the identity into a more personal part of the Mercer experience.