Fizoo is a fictional juice brand built around a group of animals that accidentally escape a zoo and end up in a laboratory, each developing its own personality. The concept became the starting point for an identity driven by character, illustration, and packaging.

I designed the logo, illustrated the characters, and developed the packaging, merchandise, and wider visual identity. The packaging system was built around a main layout that could be adapted to each SKU while keeping the range consistent, with room to expand as new products are added.