Growborg is a home-growing device supported by an app that helps users monitor their plants as they grow. As an in-house designer, I worked on maintaining the brand identity and developing a mascot that could become part of the product experience.

The project covered the mascot's design, a range of expressions and states, and animations for different situations, from everyday interactions to plant care issues. I also explored how the mascot would appear across device screens, app notifications, and real-life product touchpoints, creating a consistent character across the Growborg experience.