The sports nutrition market is crowded with clinical packaging and products that put function ahead of flavor. NutriFuel takes a different approach with protein gummies that focus on taste and enjoyment while maintaining a credible, performance-led feel.

I worked on the brand symbol, packaging design, and Amazon advertising assets. The visual direction combines bold typography, vibrant layouts, and a clean product presentation to stand out in a competitive category. Following its launch on Amazon, the product received an early rating of 4.6 out of 5 from 50 customer reviews.